The Good Stuff, without the fuss.

Created by legendary golfer Phil Mickelson and elite performance coach Dave Phillips, For Wellness is a health and wellness brand producing premium supplements and wellness products. Designed for coffee lovers, the brand helps customers make their daily routine healthier without compromising the ritual they love.

Working closely with the For Wellness team, we undertook a comprehensive brand refresh and packaging revamp to support the expansion of the range with the addition of new products. We streamlined the logo, introduced a fresh typographic system, and developed an updated colour palette and packaging framework that could scale seamlessly across a growing portfolio. We also established a clear messaging hierarchy, ensuring product benefits, ingredients, and key differentiators were communicated consistently across every SKU.

The result is a modern, bold packaging design that captures attention, communicates efficacy, and reinforces the premium nature of the products. Matte finishes, considered typography, and a flexible design system create a cohesive range that feels both elevated and commercially impactful.

Throughout the process, we introduced new concepts, refined existing packaging formats, and built a packaging system designed for ongoing growth. Flexible, scalable, and easy to extend, the system enables new products to be introduced seamlessly while maintaining consistency, recognition, and impact across the entire For Wellness portfolio.

Photography & Video: For Wellness