Packaging Design

Distinct. Differentiated. Desirable.
Packaging that gets noticed
and bought.

Distinct. Differentiated. Desirable.
Packaging that gets noticed
and bought.

Let’s talk

Carefully considered, creatively designed,
beautifully executed packaging entices
customers to reach for your product
as soon as they see it.

Stand out and sell out. From hot sauce to RTD cans, we design memorable packaging that considers consumer mindset and context. Drive demand and command consumer attention, no matter where you are.

Our Approach

First impressions matter

Perfect your product and packaging design by partnering with specialists across the fast moving consumer goods (FMCG) industry. From hot sauce to RTD cans, we design memorable packaging that considers consumer mindset and context. First impressions matter, so we'll help create solutions that make an impression and help your brand stand out from the rest.

Packaging the big picture

We partner with brands to develop the look and feel of their products. From brand naming and identity to product labels and complete campaign rollout, we’ll collaborate with your product team to bring your latest concept to life. We start with your product strategy and marketing objectives before providing a creative solution to satisfy your commercial outcomes.

Practical packaging

We understand the specifications, limitations and mandatory requirements of product packaging. We’re no strangers to the rules of responsible alcohol advertising and promotion and have comfortably designed for a broad range of formats, mediums, and regions. From stunning boxes to multi-purpose bags, the way to keep consumers coming back with well designed packaging that's practical and functional.

Packaging that adds value

Our expertise not only ensures that our product packaging designs meet mandatory requirements, but are equally functional and aesthetically pleasing. Utilising the most appropriate materials, finishes, colour schemes and language that will turn heads and communicate brand values clearly and effortlessly.

From initial concept to the printed pack, make your first impression count.

Get creative with packaging design. Call us, today.


How long does it take to design packaging?
It depends. There are existing packaging and container designs available which our packaging designers have a great depth of experience in. In these instances, because there is little or no need to test the designs on a new container or pack, the design will fit onto the pack. For bespoke or unique packs, the design will need to be tested first, and perhaps tweaked or adjusted, which can add time to the final production.

Do I need brand guidelines for packaging?
Usually brand guidelines help make the process shorter as the designer knows where they’re not allowed to explore when designing the packaging. You do not need brand guidelines if you are creating a one-off pack or you have a new product with a short deadline you need to get to market. Please note, once the packaging is seen and accepted by the public, changing the pack risks changing the return.
Does food packaging need special packs?
Yes. Absolutely. Not simply because it keeps the food fresh and safe, but because it adds a level of trust to your audience. And the different types of packaging have different types of production challenges – to ensure colours don’t run of some plastics or papers and to maintain design integrity through handling. The food packaging experts at The Creative Mill have worked with all the different types of food packaging and understand the challenges of making sure your design stays as fresh and vibrant.
Can you recreate other packaging designs?
The designers at The Creative Mill have a wealth of experience and expertise in all packaging challenges and can recreate existing packaging designs. If you wish to recreate an existing design you use, but have lost access to the existing design templates, or you wish to recreate an historical design for use on modern packaging as an homage or a special edition, just ask. Our print and production managers will work with you to understand the design challenge and create the packaging you need.
How much more does creative packaging cost?
If you have a new type of pack, a bottle in a special shape or a presentation box you want created for a small audience you want to make the biggest possible impact with, our packaging designers will leap at your challenge. It can cost a little more, but, in most cases, the production costs will be more than offset by the impact your product can then make on the shelf. So, while it can cost a little more to stand out from the competition, the cost of standing out is often recouped by the reduced need to make as big a splash in advertising.
Does packaging cost more in Sydney?
Not always. It is possible to find less expensive design agencies in other parts of New South Wales, but most good design agencies will charge similar amounts. And, the benefit of working with a Sydney packaging designer is the convenience. It’s easier for them to come to you, faster, or for you to escape to their studio to go over designs, design alterations and packaging thoughts. The only important rules are to find a designer who does work you like, and who you like working with.