B2C Marketing

If you’re not in business to sell,
you’re not in business

If you’re not in business to sell,
you’re not in business

Let’s talk

At The Creative Mill we believe in advertising,
marketing, communications and design that sells.
Accountable, memorable marketing that works.
And keeps working.

Show up at the right place and time. From trade presenters and billboards to in-store displays and social GIFS, we have the expertise to craft a campaign presence that speaks consistently across all touch points.

Our approach

Your marketing

Boost your B2C and D2C marketing with an attention-grabbing campaign presence. From billboards and digital advertising to in-store promotions, events and conferences, and all the placements in between, we’ll support your business in making a splash within the consumer market.


Launching your latest product or lifting brand awareness? Maintain a consistent brand message at every touchpoint, matched by a contextual visual language. With extensive experience in the direct-to-consumer category, we have a proven track record of designing assets that connect with consumers while meeting strategic marketing objectives.


From one-off placements to integrated multi-channel campaigns, The Creative Mill will work with you to understand your challenge, then craft campaign activity that drives action and speaks consistently no matter where it’s placed.

B2C Marketing

Our B2C marketing services include:
• Out of home campaigns (OOH)
• Social media content
• Digital advertising and takeovers
• In-store POS promotions
• Shopper marketing
• In-Store displays
• Shelf wobblers
• Posters
• Events and conferences
• Press advertising
• Newspaper and magazine ads
• Photo-retouching
• Copywriting and headline creation
• Animation & GIFs

We create creative communications that resonate with consumers and drive business growth.

Ready to discuss your marketing materials?


Do I need a design agency or a communications agency?
Chances are you need both. You certainly need design and communications that work hand in glove. Design that amplifies the communications message. Communications that leverages the design to create memory hooks which help consumers discover and rediscover your brand and the benefits of your brand, over and over again.
Do I need one-off designs for my product launch?
If you’re launching a new brand, you need unique designs. If you’re launching a new product that’s part of an existing brand, you’ll need unique aspects to the design, but the design will need to amplify the benefits of the core brand while carving out its own space in the hearts and minds of your consumers and potential customers. Whether you need to develop one-off B2C advertising campaigns or communications campaigns that can last and remain relevant in market for the long-term, the specialists at The Creative Mill can help.
Is brand design worth the investment?
Only if you want to make money from your product. Good brand design helps the customer immediately understand the innate benefits of the product or service and helps build expectation and excitement for that product or service. Whether that’s through advertising or product and packaging design or branded experiences like a launch or a sales station or internal presentations which need to engage the board and the be reconfigured to sell a new idea or new service to your team – consistent, coherent, distinct, differentiated, relevant and impactful design matter.
How is B2C design different?
B2C design can simply be called design. But, as with any component of the marketing mix, the idea behind the development of the design must match the need of the business. For this reason, calling it B2C design helps differentiate the end need from, say, B2B design – which has a different sales intent – or business-to-government campaigns which often need to communicate on behalf of the customer, rather than to the customer directly. The design specialists at The Creative Mill understand this and work with you to understand the end need, and the competition, to ensure your design gets seen, noticed and chosen.
What ROI can I expect from my communications campaign?
No one can know. No one can guarantee exact numbers. But a good communication agency, like The Creative Mill, must be able to show how the different aspects of the campaign work together to drive your customers to your bottom line. Each part of the campaign must earn its place, and each person involved in bringing your campaign to life must understand how the different pieces of your particular puzzle fit. Return on your marketing and advertising investment will then depend on spend, targeting, channel selection, uniqueness, timing and frequency.
Where does design fit in B2C marketing
Good design brings good marketing to life. It helps customers identify the benefit of the product or service – sometimes in direct ways and sometimes in implied ways – working with the different components of the design to bring out a positive emotional response to the product and to the brand. Design is the visual signpost that helps build trust, drive engagement and create desire for your offer. If you’re in Sydney, and looking for a design agency that knows how design helps makes brands better, call The Creative Mill, today.