Great design begins with an even better story

Great design begins with an even better story

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A logo. A look and feel. A whole visual language. We’ll get to know your business before developing a brand identity that’s impactful, considered and unmistakably yours.

The Creative Mill is one of Sydney’s top creative branding agencies. We craft visual stories that not only captivate your audience, but also define your brand's unique personality. We're dedicated to creating a strong and memorable brand identity that resonates with your target audience and sets you apart in the competitive market.

Our Approach

A whole visual language

Branding is so much more than a logo and tagline. Define your brand language with a visual asset library and toolkit for your business. From identity, naming and guideline design to brand storytelling, we’ll get to know your company, inside and out, and develop a style that’s considered, impactful and authentically yours.

Authentic design

Effective design is a core component of effective branding and the first step the customer takes in the strategic path to your bottom line. We consider what your branding needs to say about you, and how you need to differentiate yourself from your competitors – to ensure you’re differentiated and distinct – and create the design strategy from the ground up.

Brand refresh

Is your branding is in need of a refresh? Rebrand with The Creative Mill for the next iteration of your visual identity. We’ll retain your personality while evolving the look and feel of your fonts, colours, graphic assets and guidelines for the next chapter of your brand’s journey.

Strategic brand design

At The Creative Mill, we ask good questions first:
• Dive into the core of your business
• Thoroughly investigate your audience
• Compare your competitive set
• Crystalise your position and purpose
• Visually communicate your core messaging

We think one step ahead to get the perfect inspiration to offer simple and outstanding solutions for your needs.

Ready to discuss your branding project?


What’s the difference between branding and design?
Design brings a brand to life. Branding is the process of ensuring your customer knows who is bringing them this product or service or offer. The branding experts at The Creative Mill can help you gain the attention of your best audience with brand names, sub-brands, brand designs, logos and brand communications. Our design specialists ensure your brand looks its best wherever it’s seen.
How much is good brand design?
Brand design doesn’t have to cost the earth. Good brand design, in Sydney, varies depending on the designer, the agency, the complexity of the design and the long-term needs of your business. For instance, you might just want a logo now, but down the track will need product and packaging designs, collateral and brand extensions. Each of these can add cost. However, by ensuring there is a core design idea, and a strong, relevant and extendable brand look, the next steps in your design are easier, because there’s no need to re-invent the design wheel.
Does the logo determine the design?
The brand idea determines the look of the logo. And the brand determines the look of the design. (For packaging, collateral, presentations and promotional materials.) The design development work can include the development of both at the same time, or through a stepped approach – first the logo, then the rest of the design and branding materials you require.
How much of a brief is required?
Good design and branding briefs aren’t measured by how much you put on a page, but how clear a path they provide the designers. The more we understand who will most likely buy the brand, and what sort of visual cues can help your product or service stand out from the crowd while remaining relevant, the more likely our brand designers can get to a right solution, faster.
What is your design process?
Each design challenge is different. However, whether the design is mainly for digital or more traditional channels (like packaging or brochures or sales collateral), we follow classic design and branding principles. We seek to understand the big picture and the vision – seeking to identify the barriers and challenges the design and brand will need to overcome. We then seek to understand the market motivators – what is the customer looking for. Then create brands, brand looks and design strategies which leverage those motivators in order to deliver long term brand success.
Is digital design more or less important?
Both. The design for your brand needs to be able to stretch across every channel – in every medium. The creative branding designers at The Creative Mill understand the power of brand consistency – of ensuring your communications and products and packaging all look instantly like you. So, you’re able to leverage the power of your brand, having people feel positive about your brand, your product, your offer, your service, wherever they see it. This helps you build powerful brand memories, and helps you build margin – and profit – into each sale.