Absolut x Ocean Spray Vodka Cranberry = Summer Ready

In collaboration with the team at Pernod Ricard USA, we developed the Absolut x Ocean Spray summer campaign, delivering the creative direction, campaign execution, and rollout across a wide range of assets.

Designed to capture the spirit of summer, the campaign was vibrant, refreshing, and as bold as the partnership itself. A key objective was to maintain strong brand recognition for both Absolut and Ocean Spray while creating a distinctive and contemporary visual identity that felt fresh and ownable. The result was a campaign that celebrated the iconic Vodka Cranberry, positioning it as the summer drink of choice and driving strong consumer appeal through confident, eye-catching creative.