The Clientel Jimador
Your favourite tequila may be closer than you think! Partnering with local Bondi bars this summer, el Jimador launched their first OOH campaign to bring a taste of summer with their classic margarita cocktail.
From the beach to back bar, the Summer of Margs campaign was uniquely geared towards popular summer suburbs across Sydney, reaching Australians in the heart of their local communities.
By leveraging smartphone technology, Sydneysiders were able to find their nearest venue to enjoy the classic summer marg within 500m of key locations.
The campaign extended its reach with billboards, street posters, scooter advertising and digital social ads, to build brand awareness and drive the success of el Jimador.