Irish whiskey, amplified

The Creative Mill was engaged to design the first, national brand awareness campaign for Slane Irish Whiskey in Australia. The brand message was clear from the onset – Irish Whiskey Amplified – a direct connection to the distinct triple casked blend, rich with layers of flavour.

To help us conceptualise the key visuals, we turned to Slane's proud heritage and rich family history for inspiration.

Slane Irish Whiskey was born from the grounds of Slane Castle in Ireland where the Conyngham family has resided since the 18th century. The creative for Slane, was inspired by the legendary castle, home of rock concerts for music fans and artists around the world.

Much like the concerts at Slane Castle, the whiskey bottle takes centre stage in the creative. Using colour from the packaging design, the 'spotlight' visual gives the overall campaign an elevated feeling for a truly elegant whiskey.