Imagine what a bourbon can be

There is an art to making fine bourbon, and the perfectly balanced taste of Woodford Reserve Kentucky Straight Bourbon Whiskey is comprised of more than 200 detectable flavour notes, from bold grain and wood to sweet aromatics, spice, and fruit and floral notes.

While Woodford Reserve is easy to enjoy neat or on ice, it is also the perfect base for a number of delicious cocktails, from a Mint Julep to a classic Old Fashioned.

To help generate brand awareness and educate consumers on new bar-quality cocktails, we created the first out of home campaign in Australia. Featuring digital outdoor banners across 10 sites in Melbourne, we helped launch Woodford Reserve as the bourbon of choice for Old Fashioned Week.

A downloadable digital cocktail guide featuring recipes from Melbourne's best mixologists enhanced the brand engagement.