Where banking meets community values

Summerland Bank is a customer owned bank dedicated to serving the residents of a vibrant regional area in Australia. In rebranding from a credit union to a bank, we created an identity that retains the essence of what Summerland stands for, acknowledging the transition to a bank, and setting the stage for a future that is prosperous, reliable, and community orientated.

The new brand is designed to be versatile, modern, and forward-thinking to resonate with both existing and potential customers.

Summerland remains deeply committed to community. To reflect this, the logo and visual elements were inspired by the Northern River regions, reinforcing the banks roots and the importance of their regional identity.

This project was a significant undertaking, and we were thrilled to collaborate with the Summerland team. As part of the rebrand, we also developed a comprehensive suite of corporate communication materials including branded stationary, marketing materials, event collateral, credit/debit cards, cheque books, report documentation, guidelines, and more.