Shaping the future of early learning

Established in 1882, Integricare is a non-for-profit early learning centre with 13 locations around Sydney.

Looking to increase brand awareness and registrations across their centres, we took a collaborative approach to define a new brand identity and corporate website to drive online enquiries.

Through a series of workshops with senior management and centre managers, we set about getting to know Integricare, their charity, their industry and their brand.

The brand idea 'shaping the future' emerged from conversations centred around exceptional learning opportunities, quality of care, compassion, and community development. Steeped in Christian beliefs, we helped define the values that would become the ingredients of the brand.

Inspired by childrens building blocks, the cheerful and modern mix of shapes and colour was a natural fit for the brand. The modular layout strategy offered flexibility. This allowed us to help differentiate them in a competitive landscape.