Helping businesses achieve more

Established in 1989, Steve Howcroft and Derek Rippingale had a vision to build a leading, financial management software and service provider. Fast forward to now, and Professional Advantage has a team spanning seven offices in three countries.

Proud of its purpose-driven approach to doing business, Professional Advantage was keen to transform their outdated brand in line with the possibilities offered by it's broad range of technology solutions. A brand refresh was needed to drive that change internally and externally.

Consulting with managing partners, sales and marketing, we helped create the brand idea 'Achieve More' as the core philosophy for everything they do.

To complement this new philosophy, we put people and technology at the heart of their brand. To create the overall brand identity, we fused human qualities, with business processes, and digital efficiencies.

Launched in 2017, we created brand guidelines and document templates allowing the sales team to create consistently branded proposals for new business. These templates were made available for all employees to use.