The power of 1%

1% may not sound like much, but for the next generation of young people in need, 1% can make all the difference.

Future Generation is Australia's first listed investment company that invests in a different kind of potential – Australian charities focused on children and youth at risk. Each year, boutique fund managers donate their time to growing and managing the portfolio. So rather than paying them a 1% performance fee, Future Generation put it towards changing lives instead. By 2044, Future Generation aims to donate $100M every single year.

Using motion design, we helped create an explainer video to communicate the unique business model, and help onboard future fund managers and potential investors.

Taking inspiration from the 1% support, we create a unique character named 'Percy' to help Future Generation tell their story.