The ClientFor Wellness
Created by legendary golfer Phil Mickelson and elite performance coach Dave Phillips, For Wellness is a health and wellness brand that produces premium supplements and snack products. Targeting coffee lovers, For Wellness aims to make a customers daily routine healthier, without compromising their love of coffee.
In close collaboration with the For Wellness team, we adopted a comprehensive approach to their brand, starting with a revamp of their brand identity. We streamlined the logo, introduced a fresh typeface, and established a new colour palette and packaging guidelines that were implemented across the entire range of products. Additionally, we developed a clear messaging hierarchy for their product lineup, ensuring consistent typographic elements, and provided guidance on packaging formats.
12 months in the making, the result is a modern, bold packaging design that captures attention and communicates the products' efficacy and benefits. The matte finish produces a premium feel with visual impact. Throughout the process, we proposed innovative ideas and recommended updates to existing packaging formats. In the end, we successfully delivered 20 packaging variations that make up the impressive For Wellness product suite.
Photography & video: For Wellness
Read the full case study.