Reframing financial services

Since 1998, chartered accountants MBP Advisory have offered bespoke accounting and financial services to high-net-wealth individuals and families with absolute trust and discretion. After twenty years, the business had undergone some changes, and their website had not kept up with the changing pace of technology. Information was outdated, and the old-style web programming was not compatible with modern browsers or devices, making them look unprofessional.

Built on an open-source WordPress framework, the new custom designed website looks great on all devices and gives MBP Advisory the online presence they deserve.

We also created a new visual language and colour palette to refresh the brand. To do this, we retained the original shade of green that defined MBP's visual identity from the outset. This was a primary colour that featured in their existing logo, office environment, stationery and signage.

A secondary colour palette was also developed to be used for accents throughout the website, to support usability and ensure sufficient colour contrast between text and elements on the page. To complement the new colour palette, aspiring banner photography was incorporated to bring a human characteristic to website.