Investing for good

How do you bring joy to a brand that deals with finance and serious health issues? ⁠

Future Generation is Australia’s first listed investment company that provides investment and social returns. Shareholders gain unprecedented access to prominent Australian and global fund managers, while supporting Australians charities focused on children and youth at risk, and young Australians affected by mental illness.⁠

To represent the brand's philanthropic spirit, we created a colourful identity that put the company's investment focus – children and youth at risk – at the heart of the brand.

To build brand recognition, trust among shareholders, and loyalty from fund managers, we brought new life and meaning to the brand by creating a distinctive set of brand assets to communicate their key messages.

Working alongside Future Generation, we assisted with a complete brand refresh – from logo design and visual identity, to investor communications.