A big year for IR

2015 had been a big year for IR, and the Annual Report was the perfect opportunity to showcase their success to shareholders. We were asked to refresh the annual report design in a way that was new and engaging, and inline with their new branding.

Leveraging the hallmarks of the swiss-style that shaped their identity, we used an asymmetric grid layout, and illustration over photography, to improve readability and highlight their success.

The modern design approach was integral to achieve brand consistency, in order to strengthen the company's brand attributes and deliver key messaging effectively to internal and external stakeholders.