Work

Flavours of the World

A national sales campaign for Qantas and their industry partner, Carson Waglit Travel.

About this project

Qantas approached us with a brief for a national campaign, taking place over a number of weeks, to boost international ticket sales. The result was a series of printed sales brochures, using detailed typography and maps to highlight the destinations on sale. A national food on the end of a fork was playfully used to differentiate the four regions. This also was used as the map location marker.

Client

Flavours of the World

Project

National Sales Incentive

Services

Campaign Tagline
Concept Development
Design
Print