A national sales campaign for Qantas and their industry partner, Carson Waglit Travel.
Qantas approached us with a brief for a national campaign, taking place over a number of weeks, to boost international ticket sales. The result was a series of printed sales brochures, using detailed typography and maps to highlight the destinations on sale. A national food on the end of a fork was playfully used to differentiate the four regions. This also was used as the map location marker.Share
Flavours of the World
National Sales Incentive